Car manufacturer like Toyota can keep their customers well informed about the current recall

Toyota is recalling 437,000 Prius and other hybrid vehicles worldwide to fix brake problems. This is the time almost all new Toyota owners all over the world must be feeling little insecure about their vehicle. The company can really start a dialogue with its customer base by using SMS/TEXT channel. The system can be designed where customers in doubt can send a TEXT using their VIN (Vehicle Identification Number). This VIN number can be integrated into company’s customer database and reply can be generated automatically to customers; telling them whether the car they own needs to be recalled.

There was once smoke emanating from Toyota consumers, there is now fire. But this fire can be extinguished to an extent by giving consumers some insight about what is going on behind the scene. The time is tough for them but they can be open about this and get customers in confidence, cost effectively with this newer communication technology.


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