Dentists can reduce no-show by using new communication technology

Like any other businesses dental industry is also suffering from economic downturn. In this tough economy there are high chances that patients miss their routine appointments. Money lost on missed appointments can quickly become a burden on the businesses. To fight this rising concern, dental professionals need to start relying on newer tools to make sure that their no-shows get reduced.

E-mail, TEXT/SMS, Voice reminders can be used very effectively to take care of no-show issue. Dental offices generally send a snail-mail but newer way of communication can be much more effective and cost-effective.

As we have discussed on other blog entries that TEXT messaging is not just for the youngsters anymore. According to Nielsen, the world’s leading marketing and Media Information Company; power moms are 35% more likely to use TEXT messaging/SMS on the go. With ever increasing penetration of smart phones and 3G networks, adults are more connected than ever before. The “Third Screen” is becoming a part of the life. All these facts are making a very good case that adults will be more acceptable to receive the reminders like dental reminders using newer communication channels than a post-card; which in fact might stay on the fridge (if it makes its way out from the junk mail) and might not be very effective reminder.

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One Response to “Dentists can reduce no-show by using new communication technology”

  1. Noel Says:

    This blog was… how do I say it? Relevant!! Finally I have found something which helped me.
    Kudos!

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